Your product literature design is not only a description of your products and services and their benefits but also a chance to convey your own identity, to differentiate yourself from your competitors and start to build a rapport with your prospective clients.

An expertly designed brochure can soon pay for itself if it helps get just one or two more clients on board. Alternatively if your budget can’t stretch to print a complex brochure, or if you regularly change information pertaining to your products and services, then a folder containing product data sheets is often a more cost effective solution.